Why is it that I have to struggle to open a packet of Kellog's cereal while it would open so easily in the US? Why did the US cereal have real stawberries while the same brand sells strawberry cereal with no strawberries, but a cheap strawberry color and flavour? Why is it that my Toyota Innova does not have a Headlight alarm and I always have to remember to turn the headlights off to prevent draining the battery, while the cheapest of the vehicles in the US have a headlight alarm.

 

I think a very different kind of "British Raj" is going on even today. Except that this time it is in the form of consumer companies from the west "Consumer ignorance" is being used by multinational consumer brands to sell low quality products at a premium. Consumers of the west would not tolerate these low-grade products and would immediately show up at the company door with a lawsuit. But an Indian consumer, well, he won't complaint. He will adjust. Most of them don't even have a frame of reference. So, lets exploit them.

 

I think the India consumers are being taken for a ride in the name of growing economy and market investment.